Problem-Framing Engine
Most clubs jump to solutions before they understand the problem. Answer six quick questions and we'll frame your challenge, map where you are, and point you to the fastest path to value. No sign-up.
Frame it, map it, then pick the method that fits.
01 — Frame
What kind of challenge is this?
We use Cynefin to tell a clear problem from a complex one — because a ticketing fix and a fan-engagement question need completely different responses.
02 — Map
Where are you in the process?
We locate you on the Double Diamond — still trying to understand what fans actually need, or already shaping a solution?
03 — Select
What should you do next?
We recommend one of five proven methods that fits your situation — and hand you a single concrete next move you can act on this week.
Six questions. One clear next move.
Answer six quick questions and we'll frame your club's challenge, map where you are in the process, and recommend the one method that fits best — with a concrete next step. No sign-up, takes about two minutes.
Five methods. The engine picks the one that fits.
There's no single best way to tackle a club's digital challenge — only the right one for where you are. Here's the toolkit the engine draws from.
Jobs to be Done
Understand the real job your fans or members are hiring you for.
Sports clubs often build apps fans never open, loyalty programmes that don't retain, and features nobody asked for. Jobs to Be Done asks: what progress are they actually trying to make? A supporter isn't just buying a ticket — they're hiring you to give them a great afternoon out with their mates. Build for that job, not the one you assumed.
Working Backwards
Start from the outcome and reverse-engineer the path.
Amazon’s method: write the press release for the finished solution before building anything. For sports clubs it forces hard questions — who exactly benefits, and how? If the board can’t agree on the headline, they haven’t agreed on the goal. Surface that disagreement now, on paper, where it’s cheap to resolve.
Design Thinking
Get human-centred when the problem is still fuzzy.
A loop of empathise → define → ideate → prototype → test, for problems where you don’t yet understand what fans or members truly need. Clubs often jump to building an app when the real problem is a feeling — friction, exclusion, irrelevance. Design Thinking helps you reframe the problem before you attempt to solve it.
Lean (Build–Measure–Learn)
Test the riskiest assumption before you build the whole thing.
Turn your idea into falsifiable hypotheses and run the smallest experiment that could prove you wrong. Most sports technology projects fail not because the team built badly — but because they built the wrong thing. Lean is the discipline of finding that out in weeks, not after a six-figure build.
Design Sprint
Go from a big question to a tested prototype in days.
A time-boxed three-to-five-day process to map a challenge, sketch solutions, decide, prototype, and test with real supporters — fast. Best when the board is aligned on the problem but divided on the solution, or when you need hard evidence before a budget decision.
Each method the engine recommends comes with a one-page field guide you can download, print, and use in a workshop — no sign-up required.
From framing to a plan you can act on.
The engine points you in the right direction. A diagnostic turns it into a ranked plan and the first thing worth building — in one focused session with a senior team that knows sports.